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Peruvian television gets hyperlocal

“TV Cultura, a Peruvian NGO, produces television programs using contents from different parts of the country. They started in the 1990s with the main objective to introduce local contents in national television. Carlos Cárdenas, President TV Cultura, knocked the doors of the main broadcasters with the idea to disseminate the local audiovisual production they were producing, but there were no responses. Therefore, they looked for other possible channels and started to network with smaller broadcasting companies outside Lima, which were more receptive to their contents than the biggest broadcasters.

“An initial concern of local channels was that probably what happens in one locality may not be of interest to others. Nevertheless, ‘results show that there is a lot of interest in what happens in the rest of the country. Local broadcasters can provide contents and visions to local problems that may be interesting to others. Local issues are at the end about universal problems that generate interest everywhere.’ Moreover, the process of migration to Lima has generated a big population that could demand local contents.”

Implications from IFTF:

This structure of hyper localized media coupled with access to news from all regions might be beneficial for countries that suffer from clan or tribal clashes.

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Sources:

FORO October 2011, pages 6-7
http://newsletters.clearsignals.org/FORO_Oct2011.pdf#page=6